Aside from being, well, rather damn funny, Gillette’s latest advert tells us a lot about the validity of social media:
What is the call to action of this advert?
Visit the Facebook page.
More and more brands are using social media as valid platforms on which to generate buzz and build consumer engagement.
Traditional advertising continues to create ‘noise’, making various ‘announcements’.
Social media however, breeds ENGAGEMENT.
And THAT’S marketing Mecca.