I read this on Eric Qualman’s (Socialnomics) blog this morning:
“In the past, big brands held the advantage with traditional media: bigger budgets, esteemed ad agencies, impressive websites, and large sweepstakes. Now in the social era, even the smallest of businesses can find success and achieve incredible gains without a single ad spend.”
And you know what? He’s absolutely right.
We think of social media as a ‘game changer’, when in fact, the game is exactly the same. It’s the playing field that’s changed, or, to be more precise, has been levelled.