Social Media: the playing field leveller.

I read this on Eric Qualman’s (Socialnomics) blog this morning:

“In the past, big brands held the advantage with traditional media: bigger budgets, esteemed ad agencies, impressive websites, and large sweepstakes.  Now in the social era, even the smallest of businesses can find success and achieve incredible gains without a single ad spend.”

And you know what?  He’s absolutely right.

We think of social media as a ‘game changer’, when in fact, the game is exactly the same.  It’s the playing field that’s changed, or, to be more precise, has been levelled.

Game on.

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