Simplicity that Packs a Punch

I’m a copywriter by trade, which means ads with clever copy, simple slogans and pertinent puns are normally the kind of ads that pique my interest.

However, this fantastic ad for Everlast Boxing equipment, produced by Euro RSCG in Germany to promote boxing / the brand’s health benefits, shows just how powerful a simple idea can be.  It certainly packs a punch.


One response to “Simplicity that Packs a Punch

  1. This kinda grossed me out. The pic, not you sir. This photo conjures up rather odd thoughts for me…. :S

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