Simplicity that Packs a Punch

I’m a copywriter by trade, which means ads with clever copy, simple slogans and pertinent puns are normally the kind of ads that pique my interest.

However, this fantastic ad for Everlast Boxing equipment, produced by Euro RSCG in Germany to promote boxing / the brand’s health benefits, shows just how powerful a simple idea can be.  It certainly packs a punch.

Advertisements

One response to “Simplicity that Packs a Punch

  1. This kinda grossed me out. The pic, not you sir. This photo conjures up rather odd thoughts for me…. :S

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s