A Dose of Viral Marketing?

You cannot CREATE a viral marketing campaign.

You can create a marketing campaign that GOES viral.

Why do so many people continue to have difficulty understanding this concept?

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4 responses to “A Dose of Viral Marketing?

  1. Oh yes you can…..

  2. Well, technically you can create a campaign designed to go viral in that its structured using the appropriate media. So in that way, i guess you can!

  3. Technically, you can create a campaign DESIGNED to go viral – but it may not. Therefore, you cannot ‘create’ an already-viral campaign that is guaranteed to go viral.

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