A Dose of Viral Marketing?

You cannot CREATE a viral marketing campaign.

You can create a marketing campaign that GOES viral.

Why do so many people continue to have difficulty understanding this concept?

The New Meerkat?

It is only extremely rare and isolated incidents when I become a man of very little words – and this is one such time. Drench, a bottled water brand in the UK, has launched a stunning new campaign featuring hamsters which can only be described as an assault on Compare the Meerkat’s ‘cutesy’ throne. Enjoy…