I’ve long been a fan of Sony’s advertising, especially when the Playstation 2 was launched, ushering in a fantastic series of eerie and creative adverts.
In creating some buzz around the forthcoming Sony tablets, the electronics giant has produced a teaser that is typically nebulous, ethereal and creative.
It’s clearly a fantastic short video, and I’ve no doubt that the tablet will sell hundreds of thousands of units. But am I the only one who thinks that the brand has completely ripped off Honda’s award-winning creative?
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I guess when you’re in the kind of mess Sony are right now – you don’t have time to think for yourself?